Monday, 23 July 2012

Fun Way to Promote Your Business

We have decided to extend our INCREIBLE special for the 9 days too.

We have a terrific magazine with quality articles that we are eager to share. We are working on increasing the number of pages and quantity of distribution. We would love to include more small businesses in our next edition. Our magazine is focused on weddings, new Jewish homes, anythng needed for a Torah life in Israel.

The 9 days is a time for unity, co-operation and increased kindness. There is a teaching that it pays to advertise your business by enabling more Yidden to know of what you do. We invite you to join us. You let us know how much you are willing to pay and we will let you know what what the largest size advert is that we can give you. Payment MUST be received before Tisha B'Av so do hurry along to bid on your adspace.

The magazine is in full colour and on quality paper. 

We are really looking forward to hearing from you. 
If you are ready to advertise, contact us with how much you are willing to pay. Lets make this happen in a very special way. Together may we Hasten the Geulah

Email us now at

Shoshanah Shear

REGA!!! It's Not Just a Moment!

Like it... or not... this is one of the standard symbols you'll need to get used to when you live in Israel! For the native Israeli it comes naturally by simply lifting up the four fingers towards the thumb as it itself is lifted upwards. The fingers eventually touch and can be held in that position for as much time as you need to make the sign fulfill its purpose.

And if you yourself are really good with your hands, you might even find yourself turning your fingers into this position quite a lot when in Israel - all completely naturally! But if you're new to living in Israel, you'll need to know more about this "industry standard" of Israeli sign language - the "symbol" and what exactly it means.

The word used to express the symbol is at the heart of the modern Hebrew language when it comes to colloquial expressions. The word רגע - "Rega" literally means "moment". Though that be the case, "moment" is usually the least of what the word really means - as does its hand symbol to express it. 

Here are some real translations of the word Rega - and its associated symbol. You can feel free to use the word and hand-symbol under any of these conditions (everyone in Israel will appreciate your using it) - and if you're creative, you'll probably find another dozen or so uses of it all on your own. So get started, get into it... get "Rega'in"
  • Just a moment (or Just a moment!)
  • Wait a sec... (or even waiiiit aaa seccc...!) It's really important to drag out the word for as long as you feel you need the other to wait. Don't let go of holding your  fingers in this position - whatever you do!
  • Wait!!! (Or Waaaiiiit!)
  • Without the symbol when on a bus (unless the driver sees you too): "STOP!!!!" (Incidentally, if you do have time, you can also shout out נהג "Nehag" - "Driver" to attract the driver's attention and let him know that your shouting was clearly directed at him. Please do not use this word if time is too critical!)
  • Without the symbol (i.e. just the word) on a bus (unless the driver sees you too):"DON'T CLOSE THE DOOR YET!!!" This can be said when getting ON the bus as much when getting OFF it! If you're lucky, the door will seem to open of its own accord almost immediately!
  • When getting off the bus, you don't need to feel it must mean "DON'T CLOSE THE DOOR YET!!!" It could also mean - simply - "I'M STILL GETTING OFF THE BUS - CAN'T YOU SEE!!!" Make sure to shake your head from side to side for a few moments as you alight and walk the next 100 or so meters, in the hope that the driver is paying you some attention NOW! You could turn to others and announce מוזר! - "Muzar" -"Strange!" just to show your displeasure at it all!
  • Just a minute (notice the time difference between this and the first two options.)
  • Just a minute!!! (Again, notice the difference between the third listed item which is actually an immediate time delay - a strong interruption! A minute might be too long!
  • Used when you are praying and the Shaliach Tzibbur is going too fast or is looking around (for no apparent reason) wondering if he can continue at any point in time: Show him the sign as your way of telling him others are actually still busy!!! He should understand to WAIT! There's no need to shout anything - the symbol will do it's job well!
  • When talking to another who seems to never give you a chance to "butt in", use the sign. If it doesn't work, use the word too as you move your hand up and down. A good idea is to also frown or show displeasure on your face. In fact, you can do this with any of the other points on the list too. These additional techniques work wonders!
  • When 3 seconds late for the bus, forget the sign (you won't have time and nobody will see you.) Just shout the word! When you're on the bus, if you feel you've missed out on using the sign, you can still use it - but nobody will know what you are going on about!
  • When someone is speaking too fast - use the sign with the word. It helps get the other's attention. You can then say your own peace and let the other know how much you would have appreciated if they had only spoken a little more slowly to begin with!
  • By the way, you can also use the word שניה - "Shniah" - "a second" which has a similar connotation when used in many of the examples above. It just doesn't have the same power behind it though! You'll understand when you actually become more involved in using the different words.

When ready to use the symbol:
  1. Take in a deep breath!
  2. Frown and get your face ready to express what it is you're really feeling inside you
  3. Position your fingers into "that shape"
  4. You can choose to keep your hand close to your body, or thrust it out towards the person you're "Rega'in". It all depends on how strongly (or gently) you'd like to get your message across
  5. Begin waving your hand up and down (for as long as needed)
  6. Say/shout/scream the word - "רגע" but make sure the tone in your voice and volume of your voice clearly say the message you're interested in broadcasting
  7. Watch, and take note, how everyone is prepared to hear you out and to take care of whatever it is you need - then and there!
And remember, it's not offensive to show others this sign. It's simply a part of every day communication!

Thursday, 19 July 2012

Job Offer: Freelance Sale / Telesales

We are looking for dynamic sales people to join a dynamic, creative, Torah based team.

Successful candidates must have:

Must enjoy selling and have good people skills
At least 3 years experience in direct sales
Proven successful track record of generating revenue and closing business
English mother tongue, good Hebrew skills beneficial
Persistent and organized
Self-motivated and focused
B2B sales experience
Excellent phone and email communication skills
Good follow through
Be prepared to do cold calling
Ability to provide Israeli tax receipt
Must dress smart, elegant and modest
Must have minimum level of Torah observance and appreciation for a Torah publication
Must have a love of Torah and Torah values

Compensation is productivity and commission based only

Please send CV, contact details and contactable references through for possible appointment.

Only those complying with above list of criteria and willing to work FREELANCE, should apply.

We look forward to hearing from you

Shoshanah Shear

Sunday, 15 July 2012

Amazing Marketing Special for the Three Weeks

Do you have a business (service or products) related to Kosher weddings or to anything related to setting up a new home in Israel? Anything that can be used in a Jewish home is perfect!

Advertising is important. The more others see your advert in a variety of publications, the more likelihood of you getting clients.

We are working on the 3rd edition of our magazine – Yibaneh Yerushalayim - and planning to include some quality articles too. Our magazine is A5 in size, full colour printed on quality paper. We aim to have 24 – 32 pages and to distribute 10 000 to English speakers in and around Jerusalem.

We have decided to make an amazing offer during the 3 weeks. You let us know how much you are able to spend for an advert in our next edition and we will let you know what size advert we can give you.

Terms and Conditions apply: Advertisers must email us by no later than 18th July 2012.

We look forward to hearing from you

Shoshanah Shear

Monday, 9 July 2012

Five Tips for Preparing Your Move

Guest post by Galit Mador

If you are moving to Israel soon, you may want to prepare in advance … here are 5 tips for you: 

As one who experienced the move back to Israel after 8 years in the US, even as an Israeli family, it is a challenging process in many ways. Beyond the technical tasks that need to be taken care of, there are few critical factors to consider:

1. Plan for at least two years of acclimation. It actually takes more time…

2. Where to live: look for a community with a similar background, ages etc. to yours. This community will likely offer services that you and your family need, such as English Speaker class at school, English library and such. Above and beyond, you will find a common language with them which will make you feel at home.

3. Where to work: look for a local job in Israel as soon as possible, avoid working remotely. Again, belong…

4. Become an active part of the community: for example: sign up for sport club, volunteer to some group that you care for (at school, safety related or such). This will greatly help you connect with your new community, to make new friends.

5. Consider professional assistance throughout your moving process. It can be related to a specific need that you have identified such as finding a suitable job or taking language lessons etc. However, if you feel confused or unhappy, get a professional coach or an advisor to consult with. Sometimes only few personal meetings may guide and motivate you in moving forward towards your goals.

I wish you a smooth and soft landing!

Galit Mador

Professional Certified Coach

Learn to Type in Hebrew (FREE!)

If you're living in Israel, you're bound to need to know how to type at least the barest amount of Hebrew at some time or another! It can be most frustrating to get into learning a new keyboard just when you've got so used to typing in English! It can - however - be done! There are a variety of professional software programs available - but if you can't afford it and looking for something that's great, easy to use and will get you up to standard - don't wait another moment, head out straight to: Hebrew Keyboard Tutor Plus. It's a delightful program presented in a fun way!

Here is another easy to use typing tutor though for the more serious student: Blindtype

Looking forward to hearing that you've got the Hebrew keyboard mastered!

Tuesday, 3 July 2012

Changes to the Bus Routes

 If you have been to Israel and especially to Jerusalem in the past and think you know your way around, you are in for a big surprise. The latest bus changes will raise your eye brows and bring question marks to the fore.

Many buses are being discontinued and being replaced by others. New numbers, new routes, its all about change. 

Don't find yourself confused or waiting for a bus that no longer runs. You can go into the Central Bus Station (Tachane Mercazit) and obtain your new bus schedule. Be sure to find out too which roads are as they were and which roads are being uplifted to make way for yet another train line.

Local Advertising

We have a special place in our next edition of "Yibaneh Yerushalayim" that is waiting just for you.

Are you looking to increase your advertising and marketing? Are you looking for some excellent local advertising? How about some marketing ideas of ways to increase your sales?

Well, if you answer yes to any or all of these and have a business related to Kosher Jewish weddings in Israel or setting up a new home here, then you have come to the right place.

How about including a discount voucher or restaurant discount voucher (that is if your business is a restaurant - Kosher of course). How about including some discount deal or special offer?

We are happy to include car advertising, best holiday deals for those coming to Israel on holidy or honeymoon. 

What business do you have and what are you looking to promote or advertise?

If beautiful adverts are important to you and being a part of a quality publication matters, then hurry along and be a part of our new and exciting magazine. 

For those purchasing a full page or half page advert before mid-day on Thursday of this week that means 
5 July 2012, we will give you a special bonus. Contact us Today, join the fun and help to promote your business.

Sunday, 1 July 2012

Work from Home

Some years ago I read an article of how home industries or working from home helps to improve the ecconomy of developing countries. When one makes Aliyah, many will tell you that all you can do is work in a 9 - 5 job earning a salary and preferably (or at least for the one giving the info) a minimum wage salary at that.

Do you prefer to work from home than be tied to a job with little room for progress? Are you a mom who works from home or would like to work from home. Are you interested in part-time work from home?

Have you considered part-time work in telesales? Work can develop to be from home once we see your progress and productivitiy.

We are looking for:

- Olim who are interested in telesales or students, new Chatanim / Kallot or new mothers interested in telesales. Must be able to give a tax receipt and work free-lance. Must be prepared to begin earning commission only, however there is much scope for progress for those who are motivated, persistant and want to succeed.

- Any English Speakers in Israel who have a small business from home that is related to a Kosher wedding or setting up a new home in Eretz Yisrael. It could be ceramic items to give as gifts, linnen, curtains or table cloths, it could be wedding dresses, catering or video. If you have a small business working from home, we'd like to offer for you to advertise in our new magazine. Our prices are terrific and will help to give you the exposure you require to increase clients while at the same time doing the added chessed of helping needy orphan Chatanim and Kallot as a percentage of the proceeds goes to our Bayit Chadash Gemach.

Remember, we can only give to the Chatanim and Kallot once there are proceeds, so how about you helping us reach our target and you can increase opportunity for blessings and clients. Sounds like a good deal to me. What do you think?

Come and join us and have fun with the latest developments in our new magazine "Yibaneh Yerushalayim"

If you fit either of the above descriptions, please be in touch, we'd like to add you to our team.

Shoshanah Shear
Occupational Therapist, Healing Facilitator
Artist, Certified Infant Massage Instructor
Certified Kallah Teacher
Project Manager for "Yibaneh Yerushalayim"


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